Collection: Ikigai

With ”Ikigai” we pursue a more concept driven and directional collection for A/W18. It’s far darker and dynamic than, ”Michiko”, our previous foray into Japanese inspired design.

The word ”Ikigai” translates as “reason for living”. It is what drives you, it’s the intersection between your passion, your mission, your profession and your vocation. It alludes to the idea that happiness is more than status or money.

True satisfaction comes from finding your Ikigai.

3 products
  • Noriyoshi Hooded Sweatshirt
    Regular price
    Sold out
    Sale price
    £70.00
  • Aoyama Long Sleeved Crewneck Sweatshirt
    Regular price
    £35.00
    Sale price
    £35.00
  • Apollonia Studios Signature Cap
    Regular price
    £25.00
    Sale price
    £25.00