With ”Ikigai” we pursue a more concept driven and directional collection for A/W18. It’s far darker and dynamic than, ”Michiko”, our previous foray into Japanese inspired design.
The word ”Ikigai” translates as “reason for living”. It is what drives you, it’s the intersection between your passion, your mission, your profession and your vocation. It alludes to the idea that happiness is more than status or money.